Alkuwaiti Rebranding Story

Alkuwaiti logo

We are pleased to announce the release of Alkuwaiti’s new corporate identity and new company website. Our main objective of the rebranding is to maintain and evolve the Kuwaiti brand that was founded in 1950 by Mr. Ali Ahmed Alkuwaiti in the Kingdom of Bahrain.

Our brand has evolved over the last 68 years and our service offering has diversified. Now, we are offering products and services to more market segments such as Industrial, Automative, Home Appliances, Real Estate, Constructions, and Logistic. To continue in our rooted journey, we engaged Cloudme in redesigning our corporate identity to better reflect our current and future expansion. 

The newly designed logo consists of Alkuwaiti name in bold English and Arabic fonts, followed by arrows facing left and right to represent Alkuwaiti business diversifications. Between the arrows there is a hidden “K” letter driven from the brand name “Kuwaiti”. We chose the red and blue colors to represent our visions and values. Red color illustrates our passion and energy to serve our customers. The blue color is to assure our customers of providing them with quality and reliable product/services.